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zConnex Profiles
The zConnex executive team is comprised of some of the best direct marketing and manufacturing operation minds in the industry.
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John E. Crouthamel, Founder/CEO
John Crouthamel’s career in direct marketing began thirty years ago at Grolier Incorporated where his management skills and vision enabled the company to design, develop, and launch the first automated outbound telephone dialing and data management system of its kind.
Today, as founder and CEO zConnex Group, John Crouthamel, brings a multitude of corporate leadership in the direct marketing industry to the company. In addition to his role as CEO, John is responsible for Interactive Voice Response (IVR), Call Center CRM Quality, and Voice Technology interface programs.
Prior to founding zConnex Group, John served as Vice President of Network Services at WebMD in the company’s Practice Service division. He architected a national support center program that consolidated WebMD’s national network of 50 offices into a centralized National Call Center. He also stepped up to the plate to reorganize and refocus a large corporate division hard hit by changes mandated by the federal government’s HIPPA act.
John was a co-founder of Intelogistics, Inc., where he served as CEO and President, until the company joined forces with Prosodie Interactive, one of the world’s leading Hosted ASP IVR providers. At Prosodie, he was responsible for all daily operations of the company, including directs sales and marketing efforts across a diverse group of product lines.
Prior to this, John served as President of FirstCall Communications, where he positioned the technology company as a full-service CRM provider. During John’s tenure, the organization earned four major industry awards, including the American Telemarketing Association’s prestigious “TELO AWARD.”
Another key management position held by John Crouthamel was as Senior Vice President and General Manager of Neodata Services’ Telemedia and Services Division. In this role he lead on of the largest staffs in the U.S., providing both inbound and outbound teleservices along with ancillary marketing services to 800 leading direct marketing organizations.
Prior to Neodata, John served as Vice President of Marketing Support for Field Publications, where he headed up one of the largest telephone service agency networks of its kind in the U.S. He integrated data modeling into the direct marketing process and helped create the companies “Regression Technologies approach to telemarketing.” He was also credited with fine-tuning the “art of inertia marketing,” which enabled Field Publications to become the largest domestic publisher and distributor of children’s publications.
Memberships and Awards
- Direct Marketing Associations highest award for teleservices – “The Angels Award” – May 2006
- Immediate past chair of the Direct Marketing Association’s Teleservices Council
- Active inaugural member of the DMA’s Teleservices Ethics Committee
- Recipient of the prestigious American Telemarketing Associations’ “
John Crouthamel has authored numerous articles on direct marketing and is a sought after conference speaker.
If you have a Direct Marketing service you would like to offer or if you are a prospective client interested in zConnex Group services, please email John at: info@zconnex.com
